Why Pay Per Click?
Why Pay Per Click is good for you & your site
A website needs to be fed with ‘users’ in order to make the most of it’s existence. Pay Per Click is the quickest and easiest way to get highly targeted relevant users to visit your site.

Google has what is called Google Adwords, paid for search listings that can be managed by the website owner or third party expert.

Paying for search terms means that if you would like to come up against an expanded number of keywords, you can. Google Adwords is yet another competitive marketplace where business’s and individuals compete for leads or ‘clicks’ through to their website. Because you only pay for the advertising when someone clicks through to your site there is perceivably very little wastage – unlike other media where you hope the advert will drive people to your site. Fearless Digital is one such expert.

What is Pay Per Click Management?
PPC allows advertisers to pay to appear on Google / Yahoo! / MSN (the main three players) against the key terms that apply to your market.

Here is an example:

Example of PPC Advertising

Paid for search listings in the case of Google Adwords generally appear on the right hand side, whilst organic or natural search listings always appear on the left hand side. In order to appear on the left hand side your SEO needs to be as good as your competitor, preferably better.

Paid for Search advertising is brilliant at enabling advertisers of any budget level to get access to key terms. It is a quick and efficient route to market, however, it is important to remember that a site with bad SEO will effect the price and efficiency of a PPC campaign.